Essential Branding Items-7 STEPS Infographic Template
Size
Portrait
Color
Blue
Industry
Education & Training, Internet
Style
Business, Creative, Fresh
7-Step Branding Essentials Checklist
Name Pick a short, memorable name. Check domains and trademarks before you fall in love.
Logo Design a simple mark that works at favicon size. Test it in black-and-white first.
Colors Choose a 3-color palette with one hero hue. Lock in HEX codes and contrast ratios.
Fonts Select two fonts—headline and body. Buy licenses and embed rules for web use.
Voice Write a 3-word tone guide (e.g., Bold, Friendly, Clear). Apply it to every caption and email.
Tagline Craft a 5-word line that states the benefit. Repeat it on packaging, ads, and bios.
Guidelines Bundle all assets in one PDF playbook. Share with staff and partners to stay consistent.
