Essential Branding Items-8 STEPS Infographic Template

8-Step Branding Essentials Masterplan

1. Name
   Pick a short, distinctive name. Secure matching domain and social handles instantly.

2. Logo
   Create a simple, scalable mark. Test it at favicon size and in monochrome.

3. Colors
   Choose a primary plus two accent HEX codes. Ensure WCAG contrast across all media.

4. Fonts
   Select one display and one body font. Buy licenses and embed usage rules.

5. Voice
   Write a three-word tone guide, e.g., “Bold, Warm, Clear.” Apply it everywhere.

6. Tagline
   Craft a 5-word promise that sells the benefit. Repeat it on every touchpoint.

7. Imagery
   Set photo style and icon library. Keep filters and aspect ratios consistent.

8. Guidelines
   Bundle all assets into one living brand book. Update quarterly and share with every partner.